Marketing strategy is a basic strategy that designed to fill the needs of customers and also to achieve the marketing objectives. The companies have to make this strategy of marketing before they build a business.
It is designed in order to know what the best strategy to be applied on their market area by firstly doing some research of their marketing area. The strategy of marketing is usually designed for several years of marketing. This has to be done in order to see the prospect of the marketing.
From several marketing definitions strategy above, it can be conclude that strategy of marketing is designed to achieve the marketing strategy objective, especially, the maximum profit potential of product marketing.
Marketing strategy “FourPs”
Marketing strategy covers several sections to be concerned to. Those sections are commonly called as “fourPs”. The first section that the company should be concerned to is the product. The company should make their product as interesting as possible to attract the consumers by making a good and complete description of their product or service.
Do not forget to include the features and benefits of your product also. The second section is place where the product will be sold include seeing the marketing prospect in that area. The third is price. The company has to make a pricing strategy that will give a profit for the seller and also the affordable price for the buyer. The last section is promotion. A promotion strategy involves the methods and channels that you use to get the costumers and let the product you sell to be known by the customers.
Marketing Strategy Concepts
Marketing strategy concept is also known as marketing strategy plan. There are four best strategy concepts to be applied on your business. Firstly, you have to make a selling effort strategy about the price.
When your product is the first kind of product appears in the market, you have to sell it with the premium price included. When the competitors arrive just move on and set the price again because the price is likely to fall when the competitors arrive.
Secondly, you have to prepare a defensive strategy before the arrival of the potential threats. Thirdly, in order to anticipate the competitor’s strength and abilities, you have to think about your own unique abilities. And the last is you have to consider all the response of your competitors about your actions.
Marketing Strategy Tips
Marketing strategy will be success with these several tips: make sure that you have a budget developed in your business; make your product as unique as possible to make it different with other similar product; and the last tips is you have to revisit your marketing plan frequently. Make sure your target is achieved. When your goal is not achieved yet, you can revise your strategies.
The success of marketing process will be achieved if you design the strategy of it before you build your business. A good strategy of marketing will give you a maximum profit of your business. Make your business develops successfully by making a good and suitable marketing strategy.