Brand Building is the process of developing and making a brand. Brand it, is a name or symbol that’s known to identify a company and its products in line with their uniqueness that can distinguish them from their competitors.
A great brand is usually that which people recognize when they hear the name of the brand, often even if they do not know about the company or its products/services. A good branding can increase sales opportunity and market recognition.
The overall branding term of a company or product usually also include the logo, symbol, designs of the product’s features and uniqueness.
Brand building is the process of developing and making a brand. Brand building is a very powerful tool to strengthen one’s marketing level. A brand usually consists of a unique name with a meaningful philosophy behind it, a distinctive logo, and a memorable tagline.
Brand Bulding Basics
Branding is a very powerful tool to strengthen one’s marketing level. A brand usually consists of a unique name with a meaningful philosophy behind it, a distinctive logo, and a memorable tagline. Before going to physical brand building steps, you have to build the brand’s identity first.
The brand identity shows how you wish your business/product’s image to be known by the customers. Would you like it to have girly image or tough impression? Would it be sound exclusive or economically friendly? Would it be having a classic or futuristic impression?
After deciding the identity of the image and impression that you want to make, deciding a brand name is the first crucial thing to be done in brand building process. The name should be unique, distinctive, having a meaning end though the meaning is implicitly shown, and one of the most important is that the name should be easy to be remembered, read and spoken by the customers.
Don’t use difficult letters that can make the customers confused of how to pronounce the name, and also don’t make it too long. One or two words are perfect enough for the brand name’s length.
The second thing is building a distinctive logo. The logo should match your brand’s identity and image. For example, if you’re product is a male business leather bag, you want to give a classic, mature and exclusive impression for it, then don’t make a logo with colorful pictures and bubble letter fonts.
The third step of branding is making a memorable tagline. A memorable tagline should also be unique and sometimes not too explicit. It could use poetic or connotative words. Sometimes, people also use rhythmic words for their tagline, because rhythmic words are easy to be remembered.
Brand Building Types
There are two big types of branding, which are personal branding and corporate branding. Personal branding is the process of making someone and his/her careers as brands. Personal branding mainly talk about making someone’s name automatically linked to something in other people’s mind, and something automatically linked to someone’s name.
For example is when you’re saying “Mike Tyson”, people will automatically linking him as a boxer or with boxing things. It means that Mike Tyson had successfully brand himself as a famous boxer. Personal branding also often involves the application of one’s name to various products, for example is a name of a professor that is made as a name of a campus building to appreciate him.
While corporate branding is the common type of brand which is used by companies to market their product and their vision to be known and recognized automatically by their customers and the worldwide.
Brand Building Advantages
A strong brand is very valuable as competition in the market to gain as much costumers as it gets is getting tougher each day. Competitions are getting stronger and what it takes to solve it is just a good business and branding strategy marketing with appealing and memorable unique brand that will make the customer willing to buy and try the brand’s product. Especially in this time of globalization and totally competitive age of business, none of the business’ life could deny the power of brand building.