Dentist advertising nowadays still invites pros and cons. The dentists do not have courage to make their dentist advertising due to their anxiety of violating the code of ethics. The code of ethics forbids the dentists to promote their services to the society and it often possesses a dilemma. In the code of ethics, there are only two exceptions.
The first is sign board installation which the shapes and the sizes have been specified. Second is mini advertisement on newspapers to inform an opening of new practice of dentistry or move the practice clinic. Those advertisements absolutely must be far from being persuasive.
But in fact, most dentists still violate the code of ethics on advertising. Concerning the pros and cons, for the dentists who want to exist but decide to keep obeying the codeof ethics, there are some tips that can be done for embodying the ‘safe’ dentist advertising.
The prior key of Dentist Advertising is creative and innovative. Remember, advertising is not always about action by mass media like television or newspaper. Dentist advertising will be safer by improving the service and innovative practice program. Friendly, helpful, and humorist are important personalities a good dentist must have.
But somehow, advertising by souvenirs and merchandise for reward is also effective to support your persuasion in making people use your service. You can make a corporation with dental producers to help you creating some dental souvenirs that will be the “brand” of your service such as fancy masker, cute toothbrushes, and any other stuffs for you to promote.
Before you decide to make a dentist advertising, you have to make a marketing plan in order to make your advertisement reach your target. Firstly, you have to think about how many new patients you want to come to you. Make your own target.
For example, you require yourself to make at least three patients come to your clinic. Of course, it is not by spreading out kind of virus to hurt their teeth so that they will come to heal it, but it can be done by making a creative program.
Reminder Call can be a solution. List your subscribe patients who should have checkup in that month. You may use social media to remind your patient. If you reached your target in that month then increase the target become five or more.
Secondly, what kind of patients you want. In this case, you have to list your patient’s occupations. This plan may help you to reach two targets; your own income for a month and your marketing target. For example, in this month you want your patient mostly the kindergarten teachers.
Do your best when you examine their teeth so they will be satisfied and recommend you to their students, their friends, or even their students’ parents. See, there are so many ways for creating safe dentist advertising.